Cerita Huawei
Celebrating #21derfulYears of Real People & Real Stories with Real Impact
Client
Huawei Malaysia
Solutions
- Digital Strategy,
- Creative
To mark its 21st anniversary, Huawei Malaysia launched a campaign to celebrate the people behind its innovation. Cerita Huawei #21derfulYears set out to shift perceptions beyond being seen as just a gadget brand, highlighting 21 inspiring employee stories that reflected the company’s values and human impact.
In order to bring the campaign to life, we developed a cohesive content ecosystem built on storytelling, bold visuals, and digital engagement.
From ideation to social content to a unifying key visual, every piece was designed to spotlight employees as the true force driving the brand forward. By weaving together real stories with vibrant design, the campaign not only amplified individual voices but also built an authentic, people-powered narrative.
Thought Process
Unfolding 21 Years of Stories That Matter
Cerita Huawei #21derfulYears was built on a storytelling approach that humanized the band, connected audiences emotionally, and reinforced Huawei’s values in making lives better.
The campaign was shaped around five guiding pillars:
1. Brand Focus - 21 Years Standing Strong
A celebration of Huawei’s resilience and leadership over two decades.
2. Core Message - The Inner Powers
Revealed the strength, passion, and drive among the employees.
3. Human Connection - Real People, Shared Passion
Spotlighting authentic employee stories that foster relatability and trust.
4. Storytelling – Campaign: 21 Faces of Huawei
Capturing 21 unique journeys that reflect Huawei’s diversity and the people behind its success.
5. Brand Humanization - Huawei: Real Connections
Repositioning the brand from tech-focused to people-driven.
What We Did
In addition to content ideation, storytelling and campaign execution, we developed a key visual that served as the central creative anchor of the campaign. The visual identity not only reflected Huawei’s brand values, but also tied together the narratives into a cohesive and inspiring whole.
Concept
The idea centered on unfolding the “inner power” stories of Huawei’s people through bold, vibrant colour blocks inspired by the brand’s palettes. As a trailblazer in intelligent technology, the design communicated Huawei’s vision of building a better world. Despite working within grid constraints, the connected series of visuals symbolized collaboration, unity and shared progress.
Elements
Each element within the visual was carefully crafted to represent the values that fuel Huawei’s journey:
- Passion (Heart) - Passionate people are the driving force behind the brand’s purpose.
- Growth (Growth Chart) - Reflecting progress at both individual and organizational levels.
- Sustainability (Multi-coloured Plant) - A symbol of diverse, sustainable solutions.
- Inclusivity (Circle) - Representing that everyone matters and belongs.
- Green Technology (Leaf) - A commitment to innovation that protects the planet.
From strategy to storytelling, we craft campaigns that resonate.
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