Bringing Aiken’s brightest launch to life through bold ideas, immersive design, and experiences that made the brand shine.

From Bright Ideas to Brighter Experiences
The Aiken Ceramide Bright Tinted & Tone Up Sunscreen Launch was more than just a product reveal. It was a radiant, sensory journey that embodied the brand’s message of healthy, glowing skin. Together with Aiken, we transformed a skincare story into a real-world experience that embodied beauty, confidence, and care.

The creative direction followed four guiding pillars:

1. Brand Essence: Radiant, Confident, and Caring
Every design and experience element was created to reflect Aiken’s bright and protective promise. The visual identity drew inspiration from the product’s luminous tones, paired with soft lighting and elegant finishes that brought out the feeling of radiance and care. From event décor to stage visuals, the space embodied warmth and positivity, perfectly mirroring the product’s healthy, glowing skin message.

2. Immersive Engagement: Experience the Glow
We designed and executed a series of interactive zones that allowed guests to engage directly with the product story. The “Island in the Sun” experience zone introduced visitors to Aiken’s skincare innovation through tactile displays and educational touchpoints. Custom product counters, beauty stations, and a dedicated UV Room created hands-on moments that turned product features into memorable, shareable experiences.

3. Storytelling: From Concept to Connection
The event was choreographed to guide guests on a journey from curiosity to connection. The launch kicked off with an energetic welcome, building anticipation toward a dramatic product reveal. Each stage segment, from the countdown to live demonstrations and a makeup workshop hosted by a professional artist reinforced the product’s core benefits. Our in-house emcee tied these moments together with engaging crowd interactions, ensuring the flow remained dynamic and connected.

4. Brand Presence: From Stage to Social Platforms
Every detail, from stage lighting to content production, was crafted with both live experience and digital amplification in mind. We worked closely with creators to capture authentic, shareable moments, while our content production team documented the event through compelling visuals that extended its reach online. The result was a cohesive brand presence that glowed across every platform, reflecting Aiken’s fresh, confident identity both on-site and on-screen.

Beyond conceptualisation and on-ground execution, we crafted the event’s entire experience, from stage and set design to interactive zones and content production.

Our scope included:

• Creative direction and event planning
• Stage design and custom product displays
• Experience zone development (Island in the Sun, UV Room, Beauty Stations)
• Emcee management
• Content capture (photo and video production)

The “Island in the Sun” theme transformed the launch into a radiant, immersive experience. Warm tones, sleek product displays, and natural lighting created an inviting space that reflected the sunscreen’s glow and protective care. Every touchpoint was designed as a moment to explore, connect, and shine.

As the hero moment, a rising podium revealed in sync with helium balloons and confetti perfectly captured the brand’s promise of brightness and celebration.

Each part of the event experience was designed to reflect Aiken’s brand values and the essence of its product:

• Radiance (Lighting Design):
  Soft, golden illumination to represent skin luminosity and confidence.
• Protection (Ceramide Motif):
  Subtle circular and layered visuals symbolizing skin barrier strength.
• Confidence (Stage Energy):
  Dynamic hosting and audience interaction that kept spirits high.
• Creativity (Interactive Zones):
  Hands-on beauty stations and photo spots that encouraged participation and shareable moments.